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Pitti 2021, how did the first post-pandemic edition go

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A live event in 3 days, the first post-pandemic: the highlights of the 2021 edition of Pitti Uomo, Bambino and Filati

The 400 brands have chosen to present their spring summer 2022 collections in the Fortezza da Basso, for the first time live after the pandemic. Pitti 100 , renamed in this way on the occasion of the 50th anniversary, brought together Pitti Uomo , Bambino and Filati . And it marks a starting point for brands and the entire fashion sector.Pitti 100, the numbers of the restart

A third of the exhibitors compared to the norm , coming mainly from Northern Europe, Germany, Austria and the United States. The first international fair in attendance also opens with some positive data, shared during the presentation press conference. ” Italian exports in the first four months of the year had a growth of + 19.8% compared to 2020 and + 4.2% on 2019″ declares Carlo Ferro , president of Ice, the agency for the promotion of abroad of Italian companies.

And new non-repayable loans for fashion are on the way , assures the Minister of Economic Development Giancarlo Giorgetti: 5 million euros for start-ups and the extension of the tax credit of 30% on inventories up to 95 million. euro in 2021, which will become 150 in 2022. Focus on training and reshoring , or rather bringing production back to Italy. ” Pitti  represents the desire and enthusiasm of the entire fashion chain to start over” underlines the Undersecretary for Culture Lucia Borgonzoni .

In addition to the data, there are many innovations spotted in the salon, especially in the setting of Pitti Uomo 2021 , which this time follows rather than precedes Milano Moda Uomo . The sartorial tradition evolves in the name of trends and a newfound comfort. «The data show that knitwear is the one that has had the least decline, so is sportwear. What we can say is that beyond the difficulties, this is an exciting moment because new production processes are being born to find solutions that are always guided by two themes: sustainability and comfort »says the president of Pitti Immagine Carlo Marenzi . And so on the one hand the elegance of Made in Italy brands such as Brunello Cucinelli , Tombolini andCarlo Pignatelli , who presents  Mediterranea , the Sartorial Spring Summer 2022 collection, with a video dedicated to the beauty of slowness.

And new non-repayable loans for fashion are on the way , assures the Minister of Economic Development Giancarlo Giorgetti: 5 million euros for start-ups and the extension of the tax credit of 30% on inventories up to 95 million. euro in 2021, which will become 150 in 2022. Focus on training and reshoring , or rather bringing production back to Italy. ” Pitti  represents the desire and enthusiasm of the entire fashion chain to start over” underlines the Undersecretary for Culture Lucia Borgonzoni .

On the other hand, the dynamic attitude of the casualwear brands, from SUN68InvictaCamper, Colmar (to the second Recycled Essential collection, entirely eco-friendly) and Mcs, which restarts from Pitti with a performance by Enrico Nigiotti and new Italian property, with the acquisition by Nemesis of the Sovernigo family for the world market (excluding China).

 

 

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